Stakeholder Friendly Experiment Summaries
Turn technical experiment outputs into executive-ready briefs with clear decisions and follow-ups.
Ideas across analytics, experimentation, and product.
Browse essays that blend strategy, team rituals, and lived stories from building and learning in public.
Article catalogue
Browse the current and upcoming stories in one place.
Filter mentally by what your team needs now: published pieces are ready to share, and works in progress show where the writing queue is headed next.
Onboarding Analytics Heuristics
Help new teammates learn which dashboards to open, which metrics to trust, and when to ask for help.
Analytics Tooling Decision Tree
Decide when to add tools, when to go deeper with what you have, and how to align leadership.
Experiment Readout Storytelling Tips
Frame results with context, contrasts, and next steps so partners stay engaged after the share-out.
Hypothesis Writing Field Guide
Replace vague test ideas with hypotheses that name the audience, change, and outcome.
Experiment Backlog Template Deep Dive
Keep your experiment queue fresh with a template that scores ideas, clarifies ownership, and locks in next steps.
Looker Studio Health Snapshots
Give stakeholders a five-minute read on product health, experiment progress, and data quality.
Experiment Retro Conversation Starters
Use a structured retro to turn experiment results into better hypotheses and smoother delivery.
North Star Metric Mapping Workshop
Run a focused workshop that connects executive goals to product behaviors and experiment priorities.
Experiment Velocity Dashboard Primer
Track experiment throughput, cycle time, and decision quality so the team keeps learning every sprint.
Consent Experience Testing Playbook
Plan consent banner experiments that respect privacy while improving opt-in rates and data completeness.
Measurement Qa Checklist Launch Weeks
Use a launch-week checklist to confirm tracking, consent, and dashboards are ready before you ship.
Event Quality Scorecards Product Teams
Build a simple scorecard that grades event coverage, naming, and reliability so product teams trust every metric in reviews.
Ga4 Exploration Workspace
Design a GA4 Exploration workspace that answers the same handful of product questions every week so you can compare experiments without rebuilding charts.
Privacy First Analytics Blueprint
Connect GA4 and your consent banner in three practical steps so you only capture the data you actually need.
Experiment Backlog North Star
Create a clear list of experiment ideas and score them so your team always knows the next test to run.
Analytics tooling decision tree
Decide when to add tools, when to go deeper with what you have, and how to socialise those choices with leadership.
Onboarding analytics heuristics
Give new hires a decision tree for which dashboards to open, which events to trust, and how to request new tracking.
Stakeholder-friendly experiment summaries
Turn technical experiment outputs into executive-ready briefs with clear decisions and follow-ups.