Privacy-first analytics blueprint for Series B teams
Set up trustworthy GA4 tracking, capture consent the right way, and keep your product metrics easy to explain.
Foundations Start with fundamentals that work in 2025
Analytics Blog
Practical analytics and experimentation guides for product teams.
Start with clear GA4 setups, respectful consent, and simple testing habits. The first wave of posts keeps things beginner-friendly while intermediate and advanced breakdowns follow soon.
Latest guides
Build confident analytics and testing habits, one level at a time.
We are kicking off with beginner foundations you can ship this week, then layering in intermediate and advanced workflows.
Experiment backlog planning with north-star guardrails
Organise your testing ideas with a simple scoring sheet so the whole team knows what to try next.