Pranesh Negi — Analytics Lead and Data Insights Specialist
I help product and marketing teams make confident decisions by turning raw data into clear,
actionable insights. My work spans GA4 implementation, Google Tag Manager, BigQuery,
Looker Studio, A/B testing, experimentation strategy, and privacy-first measurement.
What I do
- Measurement strategy: Define north-star metrics, build event schemas, and align data collection to business goals.
- GA4 and GTM implementation: Server-side and client-side tagging, consent management, and data layer design.
- A/B testing and experimentation: Hypothesis writing, test design, statistical analysis, and experiment backlog management using platforms like Optimizely.
- Analytics reporting: Looker Studio dashboards, BigQuery data pipelines, and stakeholder-ready readouts.
- Privacy-first analytics: Consent mode v2, GDPR-compliant measurement, and consent banner optimisation.
Tools and technologies
Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, Looker Studio, Optimizely, Python, SQL, JavaScript, server-side GTM, Amplitude, Segment.
Selected clients and industries
Worked across e-commerce, EdTech, SaaS, and media — including Cengage, Princeton Review,
Ed2go, and other growth-stage product teams. Delivered measurement frameworks that directly
informed product roadmaps and marketing spend decisions.
Blog
16 published guides on analytics and experimentation at
praneshnegi.com/blog — covering GA4
exploration workspaces, experiment backlog design, hypothesis writing, measurement QA,
consent testing, Looker Studio dashboards, and more. Beginner through advanced levels.